Logo of Pure shaft Analysis


SST PURE®, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to announce Moon Golf as a new licensee in Florida.

Moon Golf is a premier golf retail store in the state of Florida, with locations in Melbourne, Vero Beach, and Palm Beach Gardens. Moon Golf offers customers the latest in golf equipment, footwear and apparel, accessories and club repair. Moon Golf customers also have access to state-of-the-art custom fitting including SST PURE® shaft alignment technology.

Owner Anne Moon discussed what aspects of SST PURE® shaft alignment technology led to the decision to incorporate it into Moon Golf’s already successful custom fitting process:

“We pride ourselves in being able to deliver a fitting that is right for the customer and will allow them to play their best golf. We are data driven and look to numbers to justify which product is best for our customer.  It’s hard to ignore the numbers we see when using the SST PURE® machine. The degree of improvement this process can make on the consistency of a shaft is beyond amazing.”

Moon also talked about the benefits their customers will see from the technology.  “SST PURE® will enhance our abilities as fitters by helping us take more variables out of the equation. The more accurate and consistent we can fit and build golf clubs, the better our customers will play. Everyone’s had that set of irons where one club feels better than the others. The goal here is to have a whole set of irons that feel that way and SST PURE® can help us do that.”

SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis.

The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned.

SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland.

Visit for more information about the PUREing process. Follow the company on Twitter @SSTPURE to find out which athletes are using the SST PURE process.


SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The man responsible for making this technology available is Dick Weiss, a Florida businessman and clubmaker. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Over $2 billion has been made on the PGA Tour by players who have SST PUREd their shafts for consistency, accuracy and distance. For more information, visit